Savills IM Case Study

How Rocking Horse helped an international investment management business create buzz for a report launch

“We are really delighted with the video. A beautiful and impactful piece, done quickly and effectively by your team. It certainly takes us way out of ordinary vs other videos and report launches in our industry. Working with your team has been a pleasure, and we were really happy with the video.”

Savills Investment Management

About Savills Investment Management

Savills Investment Management is a dedicated real estate and real estate debt specialist managing €25.7bn on behalf of institutional investors globally. With a global platform of 16 locations Savills Investment Management are able to combine a truly global perspective with local expertise to offer investors a range of compelling strategies.

The Requirement

Savills IM needed a short, punchy, and exciting video to help announce the launch of their 2024 Outlook report. They wanted something that would stand out from the crowd and break through the noise. Given Savills’ positioning as a major investment firm, Rocking Horse had to strike just the right balance between being provocative while keeping in mind that Savills IM works with a plethora of trusting, institutional clients.

Colorful, stylized image of townhouses with a variety of vibrant hues representing the diversity in real estate investment opportunities, part of Rocking Horse Pictures' promotional content for Savills Investment Management's 2024 Outlook report.

The Solution

Working collaboratively, Rocking Horse helped the marketing team to refine the script to get it to the exact duration and making it punchy and intriguing. Rocking Horse then began to explore the various ways Savills’ branding could be incorporated and leveraged, such as the company colour scheme and “Savills wave.” This involved multiple disciplines within the post-production team including editors, designers, and animators to bring Savills’ vision to the screen.

Impact and Benefits

Ultimately the Savills IM marketing team were extremely pleased and proud to publish the resulting piece. The video was impactful and put them well ahead of other asset managers in terms of the types of content that their competitors are putting out, helping them to break through the noise and reach a large audience effectively.

See the video