COOKIE POLICY

 

What this policy covers

This policy explains what cookies and similar technologies are, which ones we use on this website, why we use them, and how you can manage your choices. For broader information about how we handle personal data, see our Privacy Notice.

What are cookies and similar technologies?

  • Cookies are small text files placed on your device by websites you visit.

  • We may also use similar technologies such as local storage, pixels, and tags that help us operate the site, measure performance, and (with your permission) support marketing and lead generation.

  • Cookies can be “session” (deleted when you close your browser) or “persistent” (remain for a set period), and they can be set by us (“first‑party”) or by our partners (“third‑party”).

Who is responsible for this website?

Rocking Horse Pictures is responsible for setting cookies on this website. Where third‑party providers set cookies or otherwise collect data through our site, they do so under their own privacy terms in addition to ours.

How we use cookies

We group cookies into the following categories:

A. Strictly necessary (no consent required)

Purpose: These cookies are essential for the website to function and cannot be switched off in our systems. They include, for example, cookies that enable core functions like page navigation, load balancing, security, session management, and remembering your cookie preferences.

Legal basis: Exempt from consent under PECR; processing is necessary for our legitimate interests in delivering the website (UK/EU GDPR Art. 6(1)(f)) or to perform a service you request (Art. 6(1)(b)).

Typical retention: Session to 12 months (varies by cookie). We also store your cookie consent choices so we can honor them (we typically ask you to reconfirm every 6–12 months).

B. Analytics (consent required)

Purpose: To understand how visitors use our site (for example, which pages are most popular, how people navigate, and where they encounter errors) so we can improve performance and content.

Legal basis: Consent (UK/EU GDPR Art. 6(1)(a)). These cookies are off by default and only set if you opt in.

Data: Pseudonymous identifiers, device/browser info, approximate location, and aggregated usage.

Retention: Varies by provider (commonly up to 13 months). See the provider’s documentation for details.

C. Marketing/Lead generation (consent required)

Purpose: To recognize visits from business networks and enrich leads. We use Albacross to help identify which companies visit our site and what content they engage with, so we can follow up on legitimate B2B interest.

Legal basis: Consent (UK/EU GDPR Art. 6(1)(a)). These technologies are off by default and only set if you opt in.

Data: Pseudonymous identifiers (e.g., cookie/device IDs), IP address, referrer URL, pages viewed and timestamps, and technical information about your browser/device. This information may be used to infer company affiliation and match to business contact data. We do not use these technologies to show consumer advertising on our site.

Retention: Albacross may store identifiers for a period typically up to 12 months (exact durations can change; see their policy).

Provider details: Albacross Nordic AB (Sweden). See Albacross’s Privacy Policy for full details on data collected, retention, and your rights: https://albacross.com/privacy-policy/

International transfers: Data processed by Albacross may be transferred outside the UK/EEA subject to appropriate safeguards (such as Standard Contractual Clauses). See the provider’s privacy policy for current transfer mechanisms.

Managing your cookie choices

  • On our site: Use the “Cookie settings” link at the bottom of any page to change or withdraw your consent at any time. Optional cookies will stop being used once you withdraw consent. Previously set third‑party cookies may remain on your device until they expire; you can also delete them in your browser.

  • In your browser: You can block or delete cookies via your browser settings. If you block strictly necessary cookies, parts of the site may not work.

  • Device and platform settings: Your device or operating system may offer additional privacy controls.

How long we keep your choices

We record your consent status and, if required, your country/region to ensure we apply the right rules. We generally ask you to refresh your choices every 6–12 months, or sooner if we make material changes to our cookie use.

Updates to this policy

We may update this policy from time to time. We will post any changes on this page and adjust the “Last updated” date. If changes are significant, we will provide a more prominent notice.

Questions

For questions about this policy or our use of cookies, please contact us using the Contact Us form.