TP Infinity / Majorel X Case Study

How Rocking Horse helped an international customer experience company launch their new brand.

About TP Infinity

Formerly Majorel X, TP Infinity is the digital consulting arm of Teleperformance, created to help global brands transform their customer experience strategies. Formed from the integration of several specialist digital units acquired via Majorel, TP Infinity brings together deep consulting expertise, advanced CX technology, and agile innovation capability under one bold new identity. The team needed to signal a fresh direction and a clear statement of intent.

The Requirement

The team required a standout brand film to announce TP Infinity to the world. Commissioned while the company still operated as Majorel X, the video had to work across two phases: supporting internal alignment and then driving external impact post-launch. It needed to feel cinematic, distinctive and emotionally resonant, delivering something fresh and non-corporate, while clearly communicating the scale of TP Infinity’s ambition.

The Solution

We developed a bold creative concept rooted in the emotional experience of transformation. The film opens with frustration and friction, a visual metaphor for broken, outdated CX systems, before moving into clarity, fluidity and momentum. This narrative arc mirrored the value TP Infinity delivers for its clients. Using dynamic imagery, subtle visual storytelling and rich sound design, we created a piece that feels confident, human and distinctly modern. Designed for flexibility, the film was delivered in multiple formats for use across events, digital campaigns and leadership presentations.

Impact and Benefits

The film helped launch TP Infinity with clarity and impact, energising internal teams and capturing the attention of key external stakeholders. Used as a key digital brand asset online, across events and pitch environments, it helped unite teams behind a shared narrative, while positioning TP Infinity as a bold, strategic player in the digital CX space. It also created a smooth narrative bridge between Majorel X and the new brand, helping build early traction and emotional resonance from the outset.

See the video